My curiosity led me to study architecture, support investment professionals and assist strategists at a design innovation consultancy. Product design is a career that allows me to merge my interest in understanding humans, building products that change the way businesses work, and empowering people to be their best selves everyday.
Outside of my 9 am-5 pm, I'm shaped by practicing mindfulness (meditating, practicing yoga, and hiking), recharging with hands-on hobbies (gardening and making texture art), exploring themes that are alive for me (reading and traveling), finding ways to live a healthy life (trying new recipes or incorporating new habits), and helping my cats find their mojo (training with a clicker).
How I work
Connect the dots
I uncover the “why” and tie design decisions to the opportunity.
Work backwards
You can give me a complex problem and I'll find a way to solve it. I think short- vs long-term and when we're shipping vs shaping.
Balance
I balance human needs, business goals and technology in collaboration with my team. I like ambition and being practical.
A point of view
I bring perspective of what the impact and tradeoffs are.
Recent experience
Poggio Labs · Senior Product Designer · 2023
Productivity SaaS, Sales CRM, Integrations
Lead designer for optimizing companies' data utilization, focusing on integration, configuration, and display within the product.
Increased integration adoption 50% by streamlining the setup, enabling users to leverage their data within a day and freeing up the bandwidth of 2 engineers by driving prioritization efforts.
Scaled data acquisition and visualization pipeline at a systems-level, allowing users to view 8 categories of data within 3 key views. Eliminated design work for future data sources.
Increased the effectiveness for 3 product teams by defining guidelines and processes for the existing design system (Chakra).
Thumbtack · Product Designer · 2022–2023
Services Marketplace, Onboarding Professionals (Pro) activation
Lead designer on the Pro Availability team to help Pros match with customers effectively across iOS, Android and web. Worked on a team of 12 during a strategic pivot to a bookings platform.
Increased adoption of Google Calendar 180% by developing a logic-based mechanism that improved the discoverability. Collaborated with core and growth teams to define opportunities, resolve dependencies and get buy-in.
Facilitated partnership with engineering to implement a native mobile survey framework to inform strategy decisions, reducing costs for 8 product teams.
Pathpoint · Senior Product Designer (First designer) · 2019 –2022
Insur Tech, Operational efficiency, System design, Zero to one
Led product design as the first to define a new paradigm and digitize procuring insurance. Worked on every part of the product from activation through the lifecycle of a policy.
Scaled platform to support 5x products, 7x verticals, and 5x suppliers, resulting in a 17% month-over-month (MoM) growth in MAU and a 16% MoM increase in gross premium in 2022.
Prototyped vision with cofounders to raise $30M Series A (raised additional 12.5M since); defined and prioritized user needs with stakeholders, champion user needs that connect to business goals; distill actionable insights from customers and metrics to uncover opportunities and explore solutions; defined and drove cross-functional collaboration and execution culture; and establish and drive design system (Material UI) processes; and set up frameworks for the design function.