There is no certainty; there is only adventure. — Roberto Assagioli
Boston native, daughter of Hong Kong immigrants, and an architect-in-training turned product designer.
Glacier National Park
My curiosity led me to study architecture, support investment professionals and assist strategists at a design innovation consultancy. Product design is a career that allows me to merge my interest in understanding humans, building products that change the way people work, and empowering people to be their best selves everyday.
Outside of my 9 am-5 pm, I'm shaped by practicing mindfulness, recharging with hands-on hobbies, exploring themes that are alive for me, finding ways to live a healthy lifestyle, and helping my cats find their mojo.
Recent experience
Zip · Senior Product Designer · 2024
Series D valued at $2.2B procurement orchestration SaaS consumer-grade product covering the whole purchasing cycle, transforming procurement into a structured, automated workflow.
Designed system-of-record workflows governing financial commitments across vendors, contracts, and purchase requests, enabling procurement teams to monitor spend, enforce compliance policies, and manage operational risk across enterprise purchasing.
Reduced 400+ customer requests/month by designing and refining vendor management features, ensuring data integrity across the purchase lifecycle and accurate third-party compliance checks.
Enhanced product team efficiency by contributing to the design system, improving design consistency and scalability across 7 product teams.
Poggio Labs · Senior Product Designer · 2023
Previously a flexible and customizable sales CRM SaaS tool.
Optimized data utilization for sales teams, focusing on integration, configuration, and visualization.
Increased integration adoption 50% by simplifying a complex setup into clear, guided decisions, enabling users to activate and get value from their data within a day.
Designed a scalable data visualization framework that let any user explore 8 data categories across 3 views, eliminating future design work for new data sources and making complex information immediately readable.
Thumbtack · Product Designer · 2022–2023
Booking platform valued at $3.2B that helps everyday homeowners find and hire trusted professionals (Pros), helping Pros run their business.
Lead designer on a 12 person Pro Availability team, helping Pros match with customers effectively across iOS, Android, and web during a strategic pivot to a bookings platform.
Increased GCalendar integration adoption 180% by developing a logic-driven user flow. Collaborated with growth teams to define opportunities, resolve project dependencies and get buy-in on execution.
Reduced research costs for 8 product teams by collaborating with engineering to implement a native mobile survey framework, enabling data-driven design decisions.
Pathpoint · Senior Product Designer (First designer) · 2019 –2022
Single gateway for SMBs to access bluechip carriers for multiple products and verticals, covering the whole policy life cycle.
Prototyped the product vision used to raise a $30M Series A by partnering with engineering, operations, and domain experts to align user needs with complex regulatory requirements.
Owned the end-to-end experience across the full policy lifecycle, guiding agents and small business owners through multi-step insurance decisions and making coverage feel navigable, not overwhelming.
Systematized core workflows to support 5× more coverage types and 7 business categories — powering 17% MoM MAU growth and 16% MoM gross premium growth in 2022.
How I work
Connect the dots
I uncover the “why” and tie design decisions to the opportunity.
Work backwards
You can give me a complex problem and I'll find a way to solve it. I think short- vs long-term and when we're shipping vs shaping.
Balance
I balance human needs, business goals and technology in collaboration with my team. I like ambition and being practical.
A point of view
I bring perspective of what the impact and tradeoffs are.