Hi, I’m Tiffany C. Yu, a product designer who balances business challenges and user needs.

I’m passionate about creating thoughtful products that amplify the potential of people around the world. I weave my architecture design problem-solving skills, design research background, and systems-thinking into the craft.

WIRED Case Study

WIRED.com

Paywall UX

As the sole product designer that worked across WIRED and Condé Nast, the subscription sign up was one part of the paywall I worked on.

Fortune 500 motorcycle company

Discovery research
I was the ux research lead and we dug into unmet needs that could be addressed in the digital growth space.
Polco Case Study

Polco.us

Onboarding exploration
How might we educate users on the existing community platform to increase retention rate?
Polco Case Study

Talk Accounting

Website redesign exploration
How might we rethink the website information architecture so it presents the product and its value in a succinct and clear way?

Polco — Onboarding

A signup experience for WIRED.com’s first paywall

Talk Accounting — Bringing clarity to their site

A signup experience for WIRED.com’s first paywall